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Everyday Insights

First Impressions Matter: A Deep Dive into the Onboarding of the Oura Ring Wearable

by Allison Sall on March 7, 2024

Onboarding involves multiple touchpoints and can make or break any product’s experience. Wearables are literally attached to the user, and the onboarding is critical because they need to be integrated into a user’s routine to be successful. The precise moments when the user makes a purchase, unboxes, sets up, and begins using a wearable constitute […]

Onboarding involves multiple touchpoints and can make or break any product’s experience. Wearables are literally attached to the...

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How to Use Customer Journey Maps to Improve Wellness Tech UX

by Helen King on February 16, 2024

Customer journey maps for wellness tech products are powerful tools to strengthen the digital experience and increase adoption. No matter where you are in developing your product, you can use strategies to uncover and shape the customer journey to ensure the most important elements of the experience are accounted for and thoughtfully defined.

Customer journey maps for wellness tech products are powerful tools to strengthen the digital experience and increase adoption. No matter...

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Leveraging Continuous Customer Feedback to Design Better Health & Wellness Products

by Thomas DiNatale on January 30, 2024

Integrating continuous customer feedback into your product design process takes work yet pays compounding rewards over time as your product offering evolves intuitively to deliver more and more value. Learn about 4 lightweight methods you can implement today.

Integrating continuous customer feedback into your product design process takes work yet pays compounding rewards over time as your product...

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