Everyday Team
Allison Sall

Allison Sall

CXO & Founder, UX & Digital Product Design

Allison is our co-founder and leads Digital Product Design at Everyday. She has worked in both UX consulting and in-house at startups. These experiences are the inspiration for the close working relationships that we share with our clients. Allison holds a BFA and MS from Maryland Institute, College of Art, and a Masters in HCI from Georgia Tech.

Thomas DiNatale

Thomas DiNatale

Founder, UX & Digital Product Design

Thomas is a UX and digital product design leader. Before co-founding Everyday, he was a UX consultant leading the design of new digital products and services for early-stage businesses and Fortune 500 clients. Thomas holds a Master of Architecture from Yale University and a BS in Electrical Engineering from Georgia Tech. In his free time, Thomas enjoys swimming and exploring new cities with his wife and son, Theo, aka Birdboy 😉

Helen King

Helen King

Principal, Research & Strategy

Helen approaches design from a cultural studies background, with a focus in qualitative research, systems thinking and communication design. She brings her experience consulting with corporations, non-profits and start-ups to develop research and strategy for new product development, service design and brand positioning. Helen holds a Master of Design from the IIT Institute of Design and a BA in International Studies from the University of Richmond.

Matt Miller

Matt Miller

Digital Product Design

Matt holds a BS in Industrial Design from Georgia Tech and focuses on creating memorable, human-centered designs. As a freelance UX/UI designer he worked with clients to design user friendly products that offer simple and memorable experiences. He has a deep interest in the connectedness of the digital world and how to create new and more sustainable connections within it. When not at work you can find Matt traveling, reading a good book, or backpacking with friends.

Kendall Franklin

Kendall Franklin

Digital Product Design

With a BFA in Graphic Design from Auburn University, Kendall has a focus in visual problem solving. She previously worked in advertising and has experience in art direction and illustration. She is deeply interested in how digital products impact the world and how to make such impact meaningful. In her free time, Kendall enjoys reading, taking naps, and spending time outside.

Brittany Luby

Digital Product Design

Brittany holds a BFA in Graphic Design from Northeastern University. She joins Everyday Industries with 7 years of experience working in-house for early stage D2C startups. Brittany has a passion for designing meticulously crafted user experiences and making product decisions with insights gained from research. In her free time, Brittany enjoys running, photography, caring for her plants, and being outdoors.

Everyday Insights

How to Use Customer Journey Maps to Improve Wellness Tech UX

by Helen King on February 16, 2024

Customer journey maps for wellness tech products are powerful tools to strengthen the digital experience and increase adoption. No matter where you are in developing your product, you can use strategies to uncover and shape the customer journey to ensure the most important elements of the experience are accounted for and thoughtfully defined.

Customer journey maps for wellness tech products are powerful tools to strengthen the digital experience and increase adoption. No matter...

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Leveraging Continuous Customer Feedback to Design Better Health & Wellness Products

by Thomas DiNatale on January 30, 2024

Integrating continuous customer feedback into your product design process takes work yet pays compounding rewards over time as your product offering evolves intuitively to deliver more and more value. Learn about 4 lightweight methods you can implement today.

Integrating continuous customer feedback into your product design process takes work yet pays compounding rewards over time as your product...

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Hacking Habits: How Wellness Tech Taps into Behavioral Science

by Allison Sall on January 9, 2024

Wellness technologies use behavioral science to help users form lasting health habits. By leveraging the habit loop of triggers, routines, and rewards, wellness apps and devices help you stick to your goals. Read on to discover how you can help design for behavior change.

Wellness technologies use behavioral science to help users form lasting health habits. By leveraging the habit loop of triggers, routines,...

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