Everyday Team
Allison Sall

Allison Sall

Founder, UX & Digital Product Design

Allison is our co-founder and leads Digital Product Design at Everyday. She has worked in both UX consulting and in-house at startups. These experiences are the inspiration for the close working relationships that we share with our clients. Allison holds a BFA and MS from Maryland Institute, College of Art, and a Masters in HCI from Georgia Tech.

Thomas DiNatale

Thomas DiNatale

Founder, UX & Digital Product Design

Thomas began his career designing residential buildings at Robert A.M. Stern Architects. In 2012, he founded Everyday Industries, where his multifaceted background has helped launch successful digital products for businesses across the country. Thomas holds a Master of Architecture from Yale University and a BS in Electrical Engineering from Georgia Tech. In his free time, Thomas enjoys gardening and exploring new cities with his wife and son.

Helen King

Helen King

Principal, Research & Strategy

Helen’s career centers on using an understanding of people to inform organizational and business strategy. She comes to design by means of a cultural studies background, with a focus in qualitative research, systems thinking and communication design. Helen joined Everyday Industries in 2018 bringing her experience consulting with corporations, non-profits and start-ups to develop research and strategy for new product development, service design and brand positioning. She holds a Master of Design from the IIT Institute of Design and a BA in International Studies from the University of Richmond. When not at work, Helen enjoys hiking local trails with her husband, son and dog.

Matt Miller

Matt Miller

Digital Product Design

Matt holds a BS in Industrial Design from Georgia Tech and focuses on creating memorable, human-centered designs. As a freelance UX/UI designer he worked with clients to design user friendly products that offer simple and memorable experiences. He has a deep interest in the connectedness of the digital world and how to create new and more sustainable connections within it. When not at work you can find Matt traveling, reading a good book, or backpacking with friends.

Kendall Franklin

Kendall Franklin

Digital Product Design

With a BFA in Graphic Design from Auburn University, Kendall has a focus in visual problem solving. She previously worked in advertising and has experience in art direction and illustration. She is deeply interested in how digital products impact the world and how to make such impact meaningful. In her free time, Kendall enjoys reading, taking naps, and spending time outside.

Brittany Luby

Digital Product Design

Brittany holds a BFA in graphic design from Northeastern University. She joins Everyday Industries with 7 years of experience working in-house for early stage D2C startups. Brittany has a passion for designing meticulously crafted user experiences and making product decisions with insights gained from research. In her free time, Brittany enjoys running, photography, caring for her plants, and being outdoors.