Everyday Team
Allison Sall

Allison Sall

CXO & Founder, UX & Digital Product Design

Allison is our co-founder and leads Digital Product Design at Everyday. She has worked in both UX consulting and in-house at startups. These experiences are the inspiration for the close working relationships that we share with our clients. Allison holds a BFA and MS from Maryland Institute, College of Art, and a Masters in HCI from Georgia Tech.

Thomas DiNatale

Thomas DiNatale

CEO & Founder, UX & Digital Product Design

Thomas began his career designing residential buildings at Robert A.M. Stern Architects. In 2012, he founded Everyday Industries, where his background design and engineering has helped launch successful digital products for businesses across the country. Thomas holds a Master of Architecture from Yale University and a BS in Electrical Engineering from Georgia Tech. In his free time, Thomas enjoys gardening and exploring new cities with his wife and son, Theo aka Birdboy 😉

Helen King

Helen King

Principal, Research & Strategy

Helen approaches design from a cultural studies background, with a focus in qualitative research, systems thinking and communication design. She brings her experience consulting with corporations, non-profits and start-ups to develop research and strategy for new product development, service design and brand positioning. Helen holds a Master of Design from the IIT Institute of Design and a BA in International Studies from the University of Richmond.

Matt Miller

Matt Miller

Digital Product Design

Matt holds a BS in Industrial Design from Georgia Tech and focuses on creating memorable, human-centered designs. As a freelance UX/UI designer he worked with clients to design user friendly products that offer simple and memorable experiences. He has a deep interest in the connectedness of the digital world and how to create new and more sustainable connections within it. When not at work you can find Matt traveling, reading a good book, or backpacking with friends.

Kendall Franklin

Kendall Franklin

Digital Product Design

With a BFA in Graphic Design from Auburn University, Kendall has a focus in visual problem solving. She previously worked in advertising and has experience in art direction and illustration. She is deeply interested in how digital products impact the world and how to make such impact meaningful. In her free time, Kendall enjoys reading, taking naps, and spending time outside.

Brittany Luby

Digital Product Design

Brittany holds a BFA in Graphic Design from Northeastern University. She joins Everyday Industries with 7 years of experience working in-house for early stage D2C startups. Brittany has a passion for designing meticulously crafted user experiences and making product decisions with insights gained from research. In her free time, Brittany enjoys running, photography, caring for her plants, and being outdoors.

Everyday Insights

4 Tips to Successfully Shape New Product Features with Cross-Functional Teams

by Helen King & Thomas DiNatale on May 12, 2023

Without a clear process for creating new product features, teams can waste time churning on concept after concept, or push forward with a feature that doesn’t align with the overall customer experience. Learn four tactics to guide your team from general goals to a final user experience that enhances the product.

Without a clear process for creating new product features, teams can waste time churning on concept after concept, or push forward with a...

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Forward Health: An Evaluation of the Patient Journey From Onboarding to Offboarding

by Allison Sall on May 5, 2023

In our most recent UX evaluations article, we tried Forward Health: a new service focused on personalized preventative care to change our perceptions of healthcare. From onboarding to offboarding- we look at where the experience excels and needs refinement. Take a peek at our UX take.

In our most recent UX evaluations article, we tried Forward Health: a new service focused on personalized preventative care to change our...

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Beyond the About Us Page: Integrating a Benefit-Driven Brand Story into Your Site’s UX

by Thomas DiNatale on April 21, 2023

Enhance your site’s user experience and build buyer confidence by extending your brand story beyond a single “about us” page. Learn how to integrate a benefit-driven brand story that aligns with your customer’s values, drives your storytelling, establishes customer trust, and helps your brand stand out from competitors.

Enhance your site's user experience and build buyer confidence by extending your brand story beyond a single "about us" page. Learn how to...

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