Everyday Team
Allison Sall

Allison Sall

CXO & Founder, UX & Digital Product Design

Allison is our co-founder and leads Digital Product Design at Everyday. She has worked in both UX consulting and in-house at startups. These experiences are the inspiration for the close working relationships that we share with our clients. Allison holds a BFA and MS from Maryland Institute, College of Art, and a Masters in HCI from Georgia Tech.

Thomas DiNatale

Thomas DiNatale

CEO & Founder, UX & Digital Product Design

Thomas began his career designing residential buildings at Robert A.M. Stern Architects. In 2012, he founded Everyday Industries, where his background design and engineering has helped launch successful digital products for businesses across the country. Thomas holds a Master of Architecture from Yale University and a BS in Electrical Engineering from Georgia Tech. In his free time, Thomas enjoys gardening and exploring new cities with his wife and son, Theo aka Birdboy 😉

Helen King

Helen King

Principal, Research & Strategy

Helen approaches design from a cultural studies background, with a focus in qualitative research, systems thinking and communication design. She brings her experience consulting with corporations, non-profits and start-ups to develop research and strategy for new product development, service design and brand positioning. Helen holds a Master of Design from the IIT Institute of Design and a BA in International Studies from the University of Richmond.

Matt Miller

Matt Miller

Digital Product Design

Matt holds a BS in Industrial Design from Georgia Tech and focuses on creating memorable, human-centered designs. As a freelance UX/UI designer he worked with clients to design user friendly products that offer simple and memorable experiences. He has a deep interest in the connectedness of the digital world and how to create new and more sustainable connections within it. When not at work you can find Matt traveling, reading a good book, or backpacking with friends.

Kendall Franklin

Kendall Franklin

Digital Product Design

With a BFA in Graphic Design from Auburn University, Kendall has a focus in visual problem solving. She previously worked in advertising and has experience in art direction and illustration. She is deeply interested in how digital products impact the world and how to make such impact meaningful. In her free time, Kendall enjoys reading, taking naps, and spending time outside.

Brittany Luby

Digital Product Design

Brittany holds a BFA in Graphic Design from Northeastern University. She joins Everyday Industries with 7 years of experience working in-house for early stage D2C startups. Brittany has a passion for designing meticulously crafted user experiences and making product decisions with insights gained from research. In her free time, Brittany enjoys running, photography, caring for her plants, and being outdoors.

Everyday Insights

Tame the Design Chaos & Unify Your Team With These Simple Steps

by Allison Sall on January 27, 2023

Ever feel like you are caught in the product design whirlpool: redesigning, reworking, and rethinking the same features? Here are a few tips on how to get unstuck, create alignment within your team, and create an amazing design process that will help your product grow.

Ever feel like you are caught in the product design whirlpool: redesigning, reworking, and rethinking the same features? Here are a few...

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Turning a New Leaf: Leverage a UX Assessment to Improve Conversion & Retention

by Thomas DiNatale on January 11, 2023

Do you have ambitious business goals for your product in the new year? The question is: which customer needs are you not addressing in your current user experience that could derail the goals you’ve set for your product in the new year? Learn how a UX assessment can help.

Do you have ambitious business goals for your product in the new year? The question is: which customer needs are you not addressing in your...

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