Everyday Team
Allison Sall

Allison Sall

CXO & Founder, UX & Digital Product Design

Allison is our co-founder and leads Digital Product Design at Everyday. She has worked in both UX consulting and in-house at startups. These experiences are the inspiration for the close working relationships that we share with our clients. Allison holds a BFA and MS from Maryland Institute, College of Art, and a Masters in HCI from Georgia Tech.

Thomas DiNatale

Thomas DiNatale

Founder, UX & Digital Product Design

Thomas is a UX and digital product design leader. Before co-founding Everyday, he was a UX consultant leading the design of new digital products and services for early-stage businesses and Fortune 500 clients. Thomas holds a Master of Architecture from Yale University and a BS in Electrical Engineering from Georgia Tech. In his free time, Thomas enjoys swimming and exploring new cities with his wife and son, Theo, aka Birdboy 😉

Helen King

Helen King

Principal, Research & Strategy

Helen approaches design from a cultural studies background, with a focus in qualitative research, systems thinking and communication design. She brings her experience consulting with corporations, non-profits and start-ups to develop research and strategy for new product development, service design and brand positioning. Helen holds a Master of Design from the IIT Institute of Design and a BA in International Studies from the University of Richmond.

Matt Miller

Matt Miller

Digital Product Design

Matt holds a BS in Industrial Design from Georgia Tech and focuses on creating memorable, human-centered designs. As a freelance UX/UI designer he worked with clients to design user friendly products that offer simple and memorable experiences. He has a deep interest in the connectedness of the digital world and how to create new and more sustainable connections within it. When not at work you can find Matt traveling, reading a good book, or backpacking with friends.

Kendall Franklin

Kendall Franklin

Digital Product Design

With a BFA in Graphic Design from Auburn University, Kendall has a focus in visual problem solving. She previously worked in advertising and has experience in art direction and illustration. She is deeply interested in how digital products impact the world and how to make such impact meaningful. In her free time, Kendall enjoys reading, taking naps, and spending time outside.

Brittany Luby

Digital Product Design

Brittany holds a BFA in Graphic Design from Northeastern University. She joins Everyday Industries with 7 years of experience working in-house for early stage D2C startups. Brittany has a passion for designing meticulously crafted user experiences and making product decisions with insights gained from research. In her free time, Brittany enjoys running, photography, caring for her plants, and being outdoors.

Everyday Insights

Beyond Transactions: Designing Care into Consumer Telehealth Experiences

by Allison Sall on September 8, 2023

As telehealth plays an increasing role in healthcare access and delivery, there is both great potential and unique challenges to create optimal user experiences. Here are some actionable insights for consumer telehealth companies seeking to reinvent patient journeys through human-centered design.

As telehealth plays an increasing role in healthcare access and delivery, there is both great potential and unique challenges to create...

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Personas, Maybe. Choosing the Best Model to Bring Focus to Your User-Centered Process

by Helen King on August 25, 2023

If you’re thinking about creating personas, chances are you are looking for a way to bring a customer perspective into your design process and decision-making. Before pressing “go” on personas, consider whether product archetypes or user modes could be better UX frameworks for your goals.

If you’re thinking about creating personas, chances are you are looking for a way to bring a customer perspective into your design...

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Bye-Bye Filters: 5 Ways Generative AI is Shaping the Future of Online Shopping Experiences

by Thomas DiNatale on August 11, 2023

Digital shopping experiences are evolving at a rapid pace due to shifting consumer demands and advances in technology. One technology fueling this transformation is artificial intelligence (AI). Retailers have utilized AI for years to improve supply chains, inventory management, and real-time pricing strategies. However, they are now beginning to leverage generative AI to improve consumer experiences. Here’s a sneak peek into the ways generative AI is already reshaping our digital shopping experiences.

Digital shopping experiences are evolving at a rapid pace due to shifting consumer demands and advances in technology. One technology...

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