When you’ve spent months designing and iterating, you stop experiencing your product the way a customer does. You know where things are. You know what features do. You know what the copy means.
That’s not a flaw, it’s just how it works. But it means the friction your customers hit every day has become invisible to you.
A product evaluation puts an outside expert through your experience with the same critical lens your customers bring, and the design vocabulary to explain what’s working, what isn’t, and what to do about it.
We don't evaluate screenshots. We use the product. We cook with the connected kitchen product, complete the onboarding, navigate the app. We document what we encounter at each step so our findings are grounded in real interaction, not assumptions about how the product should work.
We assess what we find against usability principles, your experience strategy, and what competing products are doing well. That combination tells us what's a fixable gap and what's a deeper positioning or design problem.
We don't hand you a list of 80 findings and wish you luck. We organize what we discover into clear tiers: what to address before launch, what to tackle next, and what to explore over time. Your team leaves with direction, not homework.
A Hands-On UX Evaluation of 2 Super-Automatic Espresso Machines to Kickstart a New Product
How a UX assessment shaped the strategy for a redesigned shopping & subscription experience
Product evaluation of a connected app & grill experience drives UX feature improvements
We work as an extension of your team, bringing UX thinking, rapid prototyping, and iterative design from early research all the way to development-ready designs.
We help teams design AI-powered products that users trust. From interaction design to AI UX, we help make complex, variable AI behavior feel intuitive and human.