Designing a compelling product requires a laser focus on your customer’s needs, values, and behaviors. Without this focus, a disconnect can exist between what you offer and how your customers experience your product or service. This disjointed relationship affects customer satisfaction and loyalty, as the product lacks a customer-driven strategy to define and guide the experience.
Seeing your product or service from a customer’s perspective can feel daunting and time-consuming. It’s hard to know where to begin, which approach to choose, and how much time to spend on any research effort. So often, consideration of users is overlooked in the face of competing timelines and priorities.
We work with you to determine the most effective research methods to first frame the problem through the lens of the customer and apply those learnings to the design strategy. Whether conducting research to inform product definition, feature development, or the discovery of new product and service opportunities, we are flexible in our approach to ensure that designs are grounded in strategic insight to meet both near and far-term product goals.
Customer & Stakeholder Research
We conduct primary research with customers and stakeholders to understand their values and priorities, what motivates them, and how they view your product.
- In-depth customer interviews
- User surveys
- Stakeholder interviews
Contextual Research
We look beyond the product or service to understand customers’ broader behaviors, workflows, and environments that impact their experience.
- Diary studies
- Customer intercepts
- Contextual inquiries
Secondary Market & Trend Research
We analyze the market and digital trends to evaluate the impact on consumers’ evaluation of your product and other influences that can inspire the design.
- Competitive landscape analysis
- Analogous product research
If you’re interested in learning how to create a research approach for your product to ensure a customer-focused, exceptional experience, start here.