Customer Research

Knowing what customers do is one piece of the puzzle. But examining the why — their needs, motivations, contexts, and desires — enables you to design a truly useful, meaningful, and differentiated product.

Everyday Industries uses qualitative research to understand your customers’ needs and values to inform design. In turn, we define key product decisions, spotlight opportunities, and reposition your product to be more effective in engaging your customers.

By working with Everyday Industries, you can expect to:

  • Uncover new areas of product and service opportunity based on real customer needs
  • Inform impactful customer experiences by building empathy with your customers’ values and understanding their contexts
  • Align your offerings with customers’ goals and behaviors by examining your product from their perspective 
  • Drive smart decision-making by gathering feedback from customers on existing and new product designs
  • Determine the most effective research methods to produce actionable, product-relevant insights

We create a research approach unique to your product and goals, addressing the opportunities for design and strategy. Then, we use the learnings from customers to generate insights and frameworks that influence the design and inspire new thinking. The result is a product that anticipates customers’ needs and an experience that wows them.

Our Clients' Experience

We’ve worked with Everyday since we started Zola, and they have the most talented design researchers and UX designers that I know. Their ability to analyze and synthesize a problem to deliver a thoughtful, user-centric design solution is invaluable. They are straight up awesome.”


Chief Design Officer & Co-Founder at Zola

Working with the Everyday team was a delight! They are creative, methodical, and responsive. They work very much like an extension of the team, not an agency, and as a result, our design was perfectly tailored to the needs of our business.

We threw all our challenges at them: a regulated industry, complex products, and a tricky conversion funnel. They worked with us patiently but efficiently to get our site exactly where we needed it. Cannot recommend them enough!”

Christie Horvath
Founder & CEO at Wagmo

Featured Work