Retention UX Assessment

Does your product have a high customer churn rate, low customer lifetime value, or less than stellar renewal rates? Or is it unclear what features to prioritize to improve retention metrics? If you’re struggling to increase retention metrics and prioritize new retention-focused features, our team can help. 

We specialize in identifying and addressing pain points in the user experience that may be negatively impacting customer retention. Our Retention UX Assessment service offers the following benefits:

  • Identifying retention challenges: We use a qualitative approach to analyze user behavior and feedback to identify areas where your product’s user experience may negatively impact customer retention.
  • Addressing customer pain points: By identifying pain points and barriers to retention, we can recommend targeted improvements to the user experience that are most likely to impact customer retention positively.
  • Evaluating loyalty drivers: We assess the key drivers of customer loyalty, so we can help you identify areas where you can better meet the needs and preferences of your customers.
  • Prioritizing UX improvements: By identifying and prioritizing areas for improvement, we can help you focus on the changes that are most likely to impact customer retention.

Our assessment process involves a comprehensive qualitative approach to analyzing user behavior and feedback, allowing us to pinpoint the specific areas where your product’s user experience may fall short. To help you evaluate and improve your user experience, our assessment includes the following services:

UX Audit: A UX audit provides an in-depth analysis of your product’s current user experience, including evaluating your site’s usability, accessibility, and overall UX design. We’ll identify gaps or weaknesses in your existing user experience that impact customer retention.

User Session Analysis: User session analysis involves observing and analyzing user behavior during their sessions on your site. By watching users’ interactions, we’ll identify friction points that may be causing customers to leave or cancel their subscriptions.

Usability Testing: Usability testing services involve conducting user testing sessions with real customers, allowing us to gather qualitative feedback and form insights into how users perceive your product’s user experience. This information can be invaluable in identifying areas for improvement and developing targeted solutions to improve customer retention.

Customer Interviews: Customer interview allow us to engage with your customers directly, gaining valuable insights into their needs, preferences, and pain points. This information can help us identify critical drivers of customer loyalty and prioritize improvements to your product’s user experience that are most likely to impact customer retention positively.

Ultimately, we aim to improve reduce churn and boost return customer revenue by recommending UX improvements that meets and exceeds your customers’ expectations. So if you’re ready to take your customer’s experience to the next level, contact us today to learn more about our Retention Focused UX Assessment.

Our Clients' Experience

Everyday has been an amazing partner – they work in such a collaborative way that they truly feel like an extension of our internal team. The UX thinking that they have brought to our process has helped us prioritize the things that we know are important to our members and our overall site experience has improved significantly since we brought them on board!”

Callie DePina
VP Member Experience, ButcherBox

We’ve worked with Everyday since we started Zola, and they have the most talented design researchers and UX designers that I know. Their ability to analyze and synthesize a problem to deliver a thoughtful, user-centric design solution is invaluable. They are straight up awesome.”


Case Studies