Quizzes are an A+ way to better understand and meet the unique needs of your customers. Use these quiz best practices to create an experience that delivers all the right results.

Customer cancellations are a bummer, but they’re inevitable. Still, you should focus on providing an easy cancellation flow. Give customers a kiss goodbye (they might return!) and learn how to improve your product from their feedback.

The market is chock-full of competing subscription-based services and products. How do you ensure yours come out on top? Simple: Know who your existing customers are and what they value, then offer it. Find out ways to customize subscribers’ experiences and watch your retention rates climb.