Product Design Insights for Wellness & Shopping Experiences

User Experience

Increase Conversions and Enhance Your UX by Perfecting Your Product’s Personalization Quiz

by Thomas DiNatale on May 16, 2022

Quizzes are an A+ way to better understand and meet the unique needs of your customers. But finding the right balance of questions can be tricky Use these quiz best practices to create an experience that delivers all the right results.

Quizzes are an A+ way to better understand and meet the unique needs of your customers. But finding the right balance of questions can be...

To Redesign a Stronger Product Sooner, Start With Baseline Usability Testing

by Helen King on April 29, 2022

If you’ve experienced familiar problems cropping up after a redesign, baseline testing could have saved you. It gives you a more holistic view of your UX issues so you can solve the right problems with the right solutions — the first time.

If you’ve experienced familiar problems cropping up after a redesign, baseline testing could have saved you. It gives you a more holistic...

A Quickstart Guide to Long-Term Usability Research

by Helen King on April 27, 2022

Short-term usability testing methods are no match for a product meant to be used long-term. Use our quickstart guide to long-term usability testing and watch your retention rates rise.

Short-term usability testing methods are no match for a product meant to be used long-term. Use our quickstart guide to long-term usability...

When You Can’t Access Your Users For Input, Role-Playing Can Provide Valuable Insights

by Allison Sall on April 16, 2022

Privacy laws can make it challenging to uncover what users need from your health & wellness product. If you can’t gain close access to them, the next best thing is to role-play. Here’s how to incorporate this game-changing design thinking technique into your product design process.

Privacy laws can make it challenging to uncover what users need from your health & wellness product. If you can’t gain close access to...

Soften the Blow: Turn Subscription Cancellations Into Product Improvement Opportunities

by Thomas DiNatale on April 5, 2022

Customer cancellations are a bummer, but they’re inevitable. Still, you should focus on providing an easy cancellation flow. Give customers a kiss goodbye (they might return!) and learn how to improve your product from their feedback.

Customer cancellations are a bummer, but they’re inevitable. Still, you should focus on providing an easy cancellation flow. Give...

Designing a Top-Notch Onboarding Experience for Your IoT Device

by Allison Sall on March 18, 2022

Your onboarding experience is your customer’s first impression of your product. If it’s clumsy, cumbersome, or too long, it can send the wrong message as to what the rest of the experience will be like. Follow these tips to design an onboarding experience your customers will love.

Your onboarding experience is your customer’s first impression of your product. If it’s clumsy, cumbersome, or too long, it can send...

2 Assumption-Busting Exercises to Create a Product That Resonates

by Allison Sall on March 14, 2022

Making unchecked assumptions that steer you in the wrong design directions leads to design churn and team discord. Break out of the assumption cycle with these 2 exercises.

Making unchecked assumptions that steer you in the wrong design directions leads to design churn and team discord. Break out of the...

Redesigning Your Digital Product? Create a User-Centered Rollout to Avoid Backlash in 4 Steps

by Helen King on February 25, 2022

While your product’s new design is more efficient and valuable, your customers may not see that right away. All they see is change and the effort it’ll take to learn the new ropes. Instead of drawing ire, draw appreciation: Create a new design rollout that emphasizes a smooth, thoughtful transition from old to new.

While your product’s new design is more efficient and valuable, your customers may not see that right away. All they see is change and...

3 Ways to Make Your Subscription Service’s App a Must-Download

by Allison Sall on February 11, 2022

Your subscription service’s customers need more ways to engage with you, otherwise you’re looking at regular churn. Solution: Design an app with deep value and personalized features they can’t ignore. We’ll even help you start brainstorming feature ideas.

Your subscription service’s customers need more ways to engage with you, otherwise you’re looking at regular churn. Solution: Design an...

Untangle Unclear User Needs With Session Recording Analysis

by Thomas DiNatale on January 11, 2022

Something’s off with your product’s user engagement, but you can’t pinpoint what. Have you tried session recording analysis? Find out why you should, what to look for, and how to get started.

Something’s off with your product's user engagement, but you can’t pinpoint what. Have you tried session recording analysis? Find out...

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