Digital Product Design, UX Strategy, & Customer Research Insights

Customer Research

How to Design the Foundation for a Digital Product Customers Will Love

by Thomas DiNatale on August 31, 2022

Having a sturdy foundation built on customer and competitive research for your digital product is critical. It can serve as guardrails when the ideas seem endless. It can bring clarity back to your priorities. And it can get your team on the same page when you’re drifting off into a million directions.

Having a sturdy foundation built on customer and competitive research for your digital product is critical. It can serve as guardrails when...

Optimize Your Product’s Personalization for a Stronger UX (Without Extensive Data)

by Thomas DiNatale on August 25, 2022

Personalizing your users’ experience is a guaranteed way to see growth and retain customers. But where do you get that data? Or, how do you analyze all the data you do have and make it relevant to your customer? Breathe easy: You don’t need to dive into extensive data sets. You already have the intel you need.

Personalizing your users’ experience is a guaranteed way to see growth and retain customers. But where do you get that data? Or, how do...

What’s Your Type? Bolster Your Website’s Experience With a Shopper Spectrum

by Allison Sall on August 15, 2022

How well does the messaging, imagery, and UX of your website support the different motivations and needs of your customers? Put the shopper spectrum to use — a framework through which you can dig into each type of typical customer to address exactly what they’re looking for.

How well does the messaging, imagery, and UX of your website support the different motivations and needs of your customers? Put the shopper...

Boost Engagement and Retention with a VIP-Inspired Subscription Experience

by Allison Sall on July 29, 2022

Most subscription products and services give their customers a convenient set-and-forget experience. But that reliable routine can cause a serious case of the doldrums, leading customers to disengage or cancel to find the next exciting thing.

Most subscription products and services give their customers a convenient set-and-forget experience. But that reliable routine can cause a...

Design a Thoughtful UX for Your Connected Device With Early Prototype Testing

by Helen King on July 22, 2022

How do you design a thoughtful user experience for your connected app when your device is still in production? A low-fidelity prototype will shed light on critical aspects of the user experience that you need to address — and can provide early insight on product features.

How do you design a thoughtful user experience for your connected app when your device is still in production? A low-fidelity prototype...

4 Steps To a Powerful Qualitative Test (Plus Expert-Level Tips)

by Allison Sall on July 19, 2022

Qualitative testing can reveal the why’s and what’s that make your product resonate with your customer. Learn how to test and what to look for to make your product stick.

Qualitative testing can reveal the why's and what's that make your product resonate with your customer. Learn how to test and what to look...

5 Ways to Ace Your Subscription Service’s Account Management Experience

by Thomas DiNatale on June 21, 2022

There are plenty of ways to give your subscribers a great experience. But there’s one area that tends to get neglected: the UX behind managing their account. Learn the 5 ways you can ace your subscription account experience before their next box arrives.

There are plenty of ways to give your subscribers a great experience. But there’s one area that tends to get neglected: the UX behind...

Discover the Right Customer Journey Map to Strengthen and Enhance Your Digital Product

by Helen King on June 10, 2022

Uncover the differences between Define, Diagnose, and Direct journey maps and how each one solves unique needs only found at specific product stages. Then, determine which one is the right fit for your product and goals.

Uncover the differences between Define, Diagnose, and Direct journey maps and how each one solves unique needs only found at specific...

Increase Conversions and Enhance Your UX by Perfecting Your Product’s Personalization Quiz

by Thomas DiNatale on May 16, 2022

Quizzes are an A+ way to better understand and meet the unique needs of your customers. Use these quiz best practices to create an experience that delivers all the right results.

Quizzes are an A+ way to better understand and meet the unique needs of your customers. Use these quiz best practices to create an...

To Redesign a Stronger Product Sooner, Start With Baseline Usability Testing

by Helen King on April 29, 2022

If you’ve experienced familiar problems cropping up after a redesign, baseline testing could have saved you. It gives you a more holistic view of your UX issues so you can solve the right problems with the right solutions — the first time.

If you’ve experienced familiar problems cropping up after a redesign, baseline testing could have saved you. It gives you a more holistic...

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