UX & Product Design Insights for Consumer & Retail Tech

User Experience

4 Tips for a Data Visualization UX to Improve User Insights & Increase Engagement

When it comes to digital health and wellness products, data visualization is critical for the user to understand their own patterns and trends. Find out what the most common design mistakes are, and 4 rules to live (and design) by to keep users engaged with your product.

by Thomas DiNatale

iOT

Using the SEEN Framework to Design Compelling iOS & Android Apps for Smart Products

by Allison Sall on June 23, 2023

The most compelling apps deliver value to their users. Find out how to build the right features that make a standout companion app using the SEEN framework: Support, Enable, Extend, and Notify.

The most compelling apps deliver value to their users. Find out how to build the right features that make a standout companion app using...

Reduce Customer Turnover & Boost Growth with a Retention-Focused UX Assessment

by Thomas DiNatale on June 9, 2023

Are you tired of endless conversations about UX friction for return customers? Is it just a matter of poor UI, or could there be deeper issues like subscription fatigue or declining value perception? Discover how a UX assessment can unveil the insights you need to align your team and supercharge your retention metrics.

Are you tired of endless conversations about UX friction for return customers? Is it just a matter of poor UI, or could there be deeper...

4 Tips to Successfully Shape New Product Features with Cross-Functional Teams

by Helen King & Thomas DiNatale on May 12, 2023

Without a clear process for creating new product features, teams can waste time churning on concept after concept, or push forward with a feature that doesn’t align with the overall customer experience. Learn four tactics to guide your team from general goals to a final user experience that enhances the product.

Without a clear process for creating new product features, teams can waste time churning on concept after concept, or push forward with a...

Forward Health: An Evaluation of the Patient Journey From Onboarding to Offboarding

by Allison Sall on May 5, 2023

In this UX evaluation article, we tried Forward Health: a new service focused on personalized preventative care to change our perceptions of healthcare. From onboarding to offboarding- we look at where the experience excels and needs refinement. Take a peek at our UX take.

In this UX evaluation article, we tried Forward Health: a new service focused on personalized preventative care to change our perceptions...

Beyond the About Us Page: Integrating a Benefit-Driven Brand Story into Your Site’s UX

by Thomas DiNatale on April 21, 2023

Enhance your site’s user experience and build buyer confidence by extending your brand story beyond a single “about us” page. Learn how to integrate a benefit-driven brand story that aligns with your customer’s values, drives your storytelling, establishes customer trust, and helps your brand stand out from competitors.

Enhance your site's user experience and build buyer confidence by extending your brand story beyond a single "about us" page. Learn how to...

Clearing the Path: 3 Conversion Friction Points You May Be Overlooking

by Helen King on April 7, 2023

Customers need a smooth path to explore and purchase on your site. Is there unnecessary friction in their way? Learn about easily overlooked UX factors that could be tripping up your customers and strategies to improve conversion on your site.

Customers need a smooth path to explore and purchase on your site. Is there unnecessary friction in their way? Learn about easily...

Finding Form: How Concept Testing Creates Must-Have Digital Products

by Allison Sall on March 20, 2023

Concept testing is like a compass to direct you in creating digital products that users will love. By ensuring your product aligns with customers’ needs and expectations, you can reduce risk, validate your ideas, and make better decisions.

Concept testing is like a compass to direct you in creating digital products that users will love. By ensuring your product aligns with...

Beyond Sustainability: Three Ways Brands Are Embracing Circularity

by Matt Miller on March 9, 2023

It’s no secret that sustainable practices are becoming more important to brands. But have you heard about circularity? It’s a game-changing approach to designing products and processes that minimize waste and make the most of our resources. Let’s take a closer look at three different ways brands are embracing circularity.

It's no secret that sustainable practices are becoming more important to brands. But have you heard about circularity? It's a game-changing...

Unlocking the Power of Voice: A UX Guide to Designing the Right Voice User Interface (VUI) for Your Product

by Thomas DiNatale on March 3, 2023

Your customers want to engage with your digital product using a VUI, but you have no idea where to begin. Do you design for Alexa or Siri? What app features should you support? Here’s our UX guide to help you design the right VUI for your product.

Your customers want to engage with your digital product using a VUI, but you have no idea where to begin. Do you design for Alexa or Siri?...

How to Create “Sticky” Experience Principles for Product Design

by Helen King on February 7, 2023

Are your experience principles sitting untouched in a product strategy graveyard? It’s probably time for a refresh. Here’s our guide to creating principles that create value and consistency for your customers and clear direction for your team.

Are your experience principles sitting untouched in a product strategy graveyard? It’s probably time for a refresh. Here’s our guide to...

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User Experience

4 Tips for a Data Visualization UX to Improve User Insights & Increase Engagement