Do you have ambitious business goals for your product in the new year? The question is: which customer needs are you not addressing in your current user experience that could derail the goals you’ve set for your product in the new year? Learn how a UX assessment can help.

In our first tinker article – we tried out Ray-Ban Stories smart sunglasses. From unboxing and onboarding to capturing moments in the moment – we look at where the UX excels and needs refinement. Take a peek at our UX take.

Having a sturdy foundation built on customer and competitive research for your digital product is critical. It can serve as guardrails when the ideas seem endless. It can bring clarity back to your priorities. And it can get your team on the same page when you’re drifting off into a million directions.