If you’re thinking about creating personas, chances are you are looking for a way to bring a customer perspective into your design process and decision-making. Before pressing “go” on personas, consider whether product archetypes or user modes could be better UX frameworks for your goals.

The most compelling apps deliver value to their users. Find out how to build the right features that make a standout companion app using the SEEN framework: Support, Enable, Extend, and Notify.

Customers need a smooth path to explore and purchase on your site. Is there unnecessary friction in their way? Learn about easily overlooked UX factors that could be tripping up your customers and strategies to improve conversion on your site.