A Quickstart Guide to Long-Term Usability Research

By Helen King
April 27, 2022

Many of today’s digital products and services are created to engage users beyond the initial conversion moment. These products need to be designed with a broad time frame of the user’s experience in mind. 

But most of today’s usability research methods are better suited for understanding first impressions. They give great insight into the short-term use of a product — those quick, one-hit transactions. But what about months later?

It’s time for a new approach to understanding ongoing product use. One that focuses on retention and gives you a holistic picture of how your users use your product long-term.

Use our quickstart guide to usability research that goes the distance.