▪ April 27, 2022
Many of today’s digital products and services are created to engage users beyond the initial conversion moment. These products need to be designed with a broad time frame of the user’s experience in mind.
But most of today’s usability research methods are better suited for understanding first impressions. They give great insight into the short-term use of a product — those quick, one-hit transactions. But what about months later?
It’s time for a new approach to understanding ongoing product use. One that focuses on retention and gives you a holistic picture of how your users use your product long-term.
Use our quickstart guide to usability research that goes the distance.
Customer journey maps for wellness tech products are powerful tools to strengthen the digital experience and increase adoption. No matter where you are in developing your product, you can use strategies to uncover and shape the customer journey to ensure the most important elements of the experience are accounted for and thoughtfully defined.
▪ February 16, 2024If your goal is a user-centered product, analysis of your user research is an important step in defining the details that will align your product with users’ needs. Learn a process for data analysis that will make decision-making and design more effective.
▪ December 7, 2023If you’re thinking about creating personas, chances are you are looking for a way to bring a customer perspective into your design process and decision-making. Before pressing “go” on personas, consider whether product archetypes or user modes could be better UX frameworks for your goals.
▪ August 25, 2023