Knowing how your product strategy aligns with customer needs is critical to successfully meeting business goals. Communicating these needs as a core part of the product strategy increases customer satisfaction, focuses initiatives, guides decision making, and aligns teams.
Over time the product strategy and customer needs can become misaligned as the product evolves and teams change. As a result, product teams prioritize the wrong features, leading to design chaos and missed KPIs.
We work with you to refocus product strategies on customer needs and goals. Using outputs from customer research, we align customer insights with business goals, help with feature definition and prioritization, and set a foundation for a new experience.
Customer Insights Mapping
We create customer visualizations to build empathy, align cross-functional teams and communicate how a product can best meet customer needs.
- Customer journey maps
- Experience maps
- Empathy maps
- Service blueprints
- Persona creation
Feature Definition & Prioritization
We refine user needs into features and help prioritize those features against business goals, engineering capabilities and design efforts.
- Problem framing
- User stories
- User journeys
We help create a shared experience vision and provide a framework to communicate feedback during the product design process.
- Competitive feature analysis
- Experience principles