A streamlined design system can improve your product’s user experience. Learn how to create yours to save your product and design teams time, and increase user engagement.

Getting your product out to the world is a huge feat. However, often, the best work happens post-launch because that’s when things get real. With the right tactics, you can discover new ways to evolve your product — and meet the ever-changing needs of your customers.

How well does the messaging, imagery, and UX of your website support the different motivations and needs of your customers? Put the shopper spectrum to use — a framework through which you can dig into each type of typical customer to address exactly what they’re looking for.