Without a clear process for creating new product features, teams can waste time churning on concept after concept, or push forward with a feature that doesn’t align with the overall customer experience. Learn four tactics to guide your team from general goals to a final user experience that enhances the product.
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Ever feel like you are caught in the product design whirlpool: redesigning, reworking, and rethinking the same features? Here are a few tips on how to get unstuck, create alignment within your team, and create an amazing design process that will help your product grow.
Having a sturdy foundation built on customer and competitive research for your digital product is critical. It can serve as guardrails when the ideas seem endless. It can bring clarity back to your priorities. And it can get your team on the same page when you’re drifting off into a million directions.