How to Design the Foundation for a Much-Loved Digital Product

By Thomas DiNatale
October 27, 2021

Designing a digital product people love is like designing a house: You have to start by laying a solid foundation. Otherwise, everything will fall apart. Once you lay that strong foundation, however, your imagination can run wild. You can redesign, rebuild, and add to your heart’s content. You can rest easy knowing your product’s foundation will support future growth.

While your digital product doesn’t have its own reality show yet, what you’re doing is binge-worthy. You’re designing a product that will solve your customers’ unmet needs. 

Still, that doesn’t mean it’s easy.

Unlike building a house, creating a digital product doesn’t come with blueprints (or a TV show). Instead, a lot of us are figuring it out as we go.  

But there are best practices to ensure the foundation you create is stable and secure. And because of that groundwork, you can make better design decisions, grow your product, convert more customers, and even see increased team alignment. 

In this white paper, you’ll learn five strategies to lay a solid foundation for your product. We’ll tell you:

  • Why forming a foundation for your product is an imperative
  • How to use competitive analysis to define your table stakes
  • What it means to define a UX differentiator
  • Why a ‘sparkle moment’ makes for a richer experience
  • …and more.