2 Assumption-Busting Exercises to Create a Product That Resonates

By Allison Sall
March 14, 2022

We’ve all made assumptions about what users want and need from our product. But you know what they say about assuming…

Those unchecked biases can lead to the exact things you want to avoid: churn, team discord, or a product that just isn’t resonating.

With these two exercises, you can find out where your assumptions are hiding and break them down. As a result, you’ll make better, data-informed design decisions that result in a product your users will love. 

Get ready to kick those assumptions to the curb.