A iPhone app that allows customers to shop the world’s best dealers and galleries.

1stdibs is a curated marketplace of the most beautiful objects in the world — from furniture and fashion to jewelry, fine art, and collectibles — by the world’s most notable dealers and galleries. We worked with the product and technology teams to design their first native iOS app. The result is a rich, context-aware shopping experience where customers can discover, collect, and make purchases.

1stdibs iOS APP

what we did

  • Customer research
  • Stakeholder interviews
  • Competitive landscape analysis
  • UX design
  • User interface design
  • Visual design
  • Usability testing
  • Development support

project type

  • Marketplace e-commerce

project date

  • 2015 – 2016

What we learned

Understanding the 1stdibs customer

We began the project by learning from the product and technology teams what they wanted to accomplish in a native app. We interviewed stakeholders to understand business priorities, goals, and how an app could extend the web experience. Next, we conducted interviews with a selection of 1stdibs dealers. We wanted to understand their workflows, physical spaces, and how they communicate with customers through 1stdibs. We distilled our insights about the customers into shopper spectrums, personas, and scenarios. These tools envisioned different ways customers can engage with 1stdibs through an iOS app.

“I typically give a quote on the spot based on the client’s location and type of furniture. The quicker I am the less likely they are to change their minds.”

1stdibs delear since 2008

“I typically give a quote on the spot based on the client’s location and type of furniture. The quicker I am the less likely they are to change their minds.”

1stdibs delear since 2008

our approach

A new medium for a deep marketplace

Working closely with the product team, we leveraged the deep catalog of items on 1stdibs to support modes of discovery and shopping with intent. Customers can search or browse by categories that interest them, or they can flip through curated collections for inspiration. They can save items, chat directly with dealers, and make a purchase seamlessly. We used the iPhone’s geolocation capabilities to support in-the-moment experiences. At any location, shoppers can find dealers and galleries near them.

design system

Extending the brand

We took the 1stdibs style guide and extended it into the app experience. The design prioritizes usability and legibility but still allows the customer to engage with rich product photography and brand. The result is a clean and contemporary visual system that is both engaging and functional.

 

OUTCOMES

Evolving the user experience

After the first release of the app, we continued to work with the product and technology team on new feature development. Over the course of the following year, we designed a message center that allows customers and dealers to communicate about a product,  ‘make an offer’ functionality for customers to negotiate the price of a product, the ability to follow dealers and galleries, and manage complex favorites in a folder system. As we continued to refine the consumer-facing user experience we began working on a dealer facing iOS app.

“Working with the Everyday team was amazing! They were able to distill the complex aspects of the 1stdibs marketplace into an easy-to-use and delightful mobile iOS app for our customers.”

Xiaodi Zhang Chief Product Officer