Research & Strategy

Customer journey maps for wellness tech products are powerful tools to strengthen the digital experience and increase adoption. No matter where you are in developing your product, you can use strategies to uncover and shape the customer journey to ensure the most important elements of the experience are accounted for and thoughtfully defined.

Are your experience principles sitting untouched in a product strategy graveyard? It’s probably time for a refresh. Here’s our guide to creating principles that create value and consistency for your customers and clear direction for your team.

How well does the messaging, imagery, and UX of your website support the different motivations and needs of your customers? Put the shopper spectrum to use — a framework through which you can dig into each type of typical customer to address exactly what they’re looking for.