While your CPG subscription may seem straightforward, new customers can misunderstand the full picture of your product AND the subscription when they first land on your site. To assess the clarity of your product subscription, conduct usability testing with target customers focusing on three critical subscription UX elements.
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Enhance your site’s user experience and build buyer confidence by extending your brand story beyond a single “about us” page. Learn how to integrate a benefit-driven brand story that aligns with your customer’s values, drives your storytelling, establishes customer trust, and helps your brand stand out from competitors.
How well does the messaging, imagery, and UX of your website support the different motivations and needs of your customers? Put the shopper spectrum to use — a framework through which you can dig into each type of typical customer to address exactly what they’re looking for.