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iOT

Using the SEEN Framework to Design Compelling iOS & Android Apps for Smart Products

A compelling native app goes beyond being a mere remote control and evolves the overall product experience; if done well, it can become a product's key differentiator. Learn how to leverage the SEEN framework to design valuable native apps that engage users and elevate their overall product experience.

by Allison Sall

Product Strategy

Assumptions Can Sabotage Your Digital Product. Here’s How to Dig Deeper.

by Allison Sall on October 13, 2021

Ungrounded assumptions can steer us in the wrong design directions. Identify and test your assumptions to create products that solve real customer needs.

Ungrounded assumptions can steer us in the wrong design directions. Identify and test your assumptions to create products that solve real...

3-Lens Process: How to Diagnose Breaks in Your User Experience

by Allison Sall & Helen King on October 13, 2021

Sharpen your product’s user experience by identifying points of friction and breaks in the flow with this 3-step process.

Sharpen your product's user experience by identifying points of friction and breaks in the flow with this 3-step...

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UX & product design insights that empower teams to make better decisions and design better products.

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iOT

Using the SEEN Framework to Design Compelling iOS & Android Apps for Smart Products

Product Strategy

Assumptions Can Sabotage Your Digital Product. Here’s How to Dig Deeper.

Conversion

3-Lens Process: How to Diagnose Breaks in Your User Experience