Product Design Insights for Wellness & Shopping Experiences

Product Design

5 Ways to Ace Your Subscription Service’s Account Management Experience

by Thomas DiNatale on June 21, 2022

There are plenty of ways to give your subscribers a great experience. But there’s one area that tends to get neglected: the UX behind managing their account. Learn the 5 ways you can ace your subscription account experience before their next box arrives.

There are plenty of ways to give your subscribers a great experience. But there’s one area that tends to get neglected: the UX behind...

Discover the Right Customer Journey Map to Strengthen and Enhance Your Digital Product

by Helen King on June 10, 2022

Uncover the differences between Define, Diagnose, and Direct journey maps and how each one solves unique needs only found at specific product stages. Then, determine which one is the right fit for your product and goals.

Uncover the differences between Define, Diagnose, and Direct journey maps and how each one solves unique needs only found at specific...

Increase Conversions and Enhance Your UX by Perfecting Your Product’s Personalization Quiz

by Thomas DiNatale on May 16, 2022

Quizzes are an A+ way to better understand and meet the unique needs of your customers. Use these quiz best practices to create an experience that delivers all the right results.

Quizzes are an A+ way to better understand and meet the unique needs of your customers. Use these quiz best practices to create an...

To Redesign a Stronger Product Sooner, Start With Baseline Usability Testing

by Helen King on April 29, 2022

If you’ve experienced familiar problems cropping up after a redesign, baseline testing could have saved you. It gives you a more holistic view of your UX issues so you can solve the right problems with the right solutions — the first time.

If you’ve experienced familiar problems cropping up after a redesign, baseline testing could have saved you. It gives you a more holistic...

A Quickstart Guide to Long-Term Usability Research

by Helen King on April 27, 2022

Short-term usability testing methods are no match for a product meant to be used long-term. Use our quickstart guide to long-term usability testing and watch your retention rates rise.

Short-term usability testing methods are no match for a product meant to be used long-term. Use our quickstart guide to long-term usability...

When You Can’t Access Your Users For Input, Role-Playing Can Provide Valuable Insights

by Allison Sall on April 16, 2022

Privacy laws can make it challenging to uncover what users need from your health & wellness product. If you can’t gain close access to them, the next best thing is to role-play. Here’s how to incorporate this game-changing design thinking technique into your product design process.

Privacy laws can make it challenging to uncover what users need from your health & wellness product. If you can’t gain close access to...

Soften the Blow: Turn Subscription Cancellations Into Product Improvement Opportunities

by Thomas DiNatale on April 5, 2022

Customer cancellations are a bummer, but they’re inevitable. Still, you should focus on providing an easy cancellation flow. Give customers a kiss goodbye (they might return!) and learn how to improve your product from their feedback.

Customer cancellations are a bummer, but they’re inevitable. Still, you should focus on providing an easy cancellation flow. Give...

Designing a Top-Notch Onboarding Experience for Your IoT Device

by Allison Sall on March 18, 2022

Your onboarding experience is your customer’s first impression of your product. If it’s clumsy, cumbersome, or too long, it can send the wrong message as to what the rest of the experience will be like. Follow these tips to design an onboarding experience your customers will love.

Your onboarding experience is your customer’s first impression of your product. If it’s clumsy, cumbersome, or too long, it can send...

2 Assumption-Busting Exercises to Create a Product That Resonates

by Allison Sall on March 14, 2022

Making unchecked assumptions that steer you in the wrong design directions leads to design churn and team discord. Break out of the assumption cycle with these 2 exercises.

Making unchecked assumptions that steer you in the wrong design directions leads to design churn and team discord. Break out of the...

Redesigning Your Digital Product? Create a User-Centered Rollout to Avoid Backlash in 4 Steps

by Helen King on February 25, 2022

While your product’s new design is more efficient and valuable, your customers may not see that right away. All they see is change and the effort it’ll take to learn the new ropes. Instead of drawing ire, draw appreciation: Create a new design rollout that emphasizes a smooth, thoughtful transition from old to new.

While your product’s new design is more efficient and valuable, your customers may not see that right away. All they see is change and...

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