Digital Product Design, UX Strategy, & Customer Research Insights

Conversion

What’s Your Type? Bolster Your Website’s Experience With a Shopper Spectrum

by Allison Sall on August 15, 2022

How well does the messaging, imagery, and UX of your website support the different motivations and needs of your customers? Put the shopper spectrum to use — a framework through which you can dig into each type of typical customer to address exactly what they’re looking for.

How well does the messaging, imagery, and UX of your website support the different motivations and needs of your customers? Put the shopper...

Boost Engagement and Retention with a VIP-Inspired Subscription Experience

by Allison Sall on July 29, 2022

Most subscription products and services give their customers a convenient set-and-forget experience. But that reliable routine can cause a serious case of the doldrums, leading customers to disengage or cancel to find the next exciting thing.

Most subscription products and services give their customers a convenient set-and-forget experience. But that reliable routine can cause a...

Design a Thoughtful UX for Your Connected Device With Early Prototype Testing

by Helen King on July 22, 2022

How do you design a thoughtful user experience for your connected app when your device is still in production? A low-fidelity prototype will shed light on critical aspects of the user experience that you need to address — and can provide early insight on product features.

How do you design a thoughtful user experience for your connected app when your device is still in production? A low-fidelity prototype...

4 Steps To a Powerful Qualitative Test (Plus Expert-Level Tips)

by Allison Sall on July 19, 2022

Qualitative testing can reveal the why’s and what’s that make your product resonate with your customer. Learn how to test and what to look for to make your product stick.

Qualitative testing can reveal the why's and what's that make your product resonate with your customer. Learn how to test and what to look...

5 Ways to Ace Your Subscription Service’s Account Management Experience

by Thomas DiNatale on June 21, 2022

There are plenty of ways to give your subscribers a great experience. But there’s one area that tends to get neglected: the UX behind managing their account. Learn the 5 ways you can ace your subscription account experience before their next box arrives.

There are plenty of ways to give your subscribers a great experience. But there’s one area that tends to get neglected: the UX behind...

Discover the Right Customer Journey Map to Strengthen and Enhance Your Digital Product

by Helen King on June 10, 2022

Uncover the differences between Define, Diagnose, and Direct journey maps and how each one solves unique needs only found at specific product stages. Then, determine which one is the right fit for your product and goals.

Uncover the differences between Define, Diagnose, and Direct journey maps and how each one solves unique needs only found at specific...

Increase Conversions and Enhance Your UX by Perfecting Your Product’s Personalization Quiz

by Thomas DiNatale on May 16, 2022

Quizzes are an A+ way to better understand and meet the unique needs of your customers. Use these quiz best practices to create an experience that delivers all the right results.

Quizzes are an A+ way to better understand and meet the unique needs of your customers. Use these quiz best practices to create an...

To Redesign a Stronger Product Sooner, Start With Baseline Usability Testing

by Helen King on April 29, 2022

If you’ve experienced familiar problems cropping up after a redesign, baseline testing could have saved you. It gives you a more holistic view of your UX issues so you can solve the right problems with the right solutions — the first time.

If you’ve experienced familiar problems cropping up after a redesign, baseline testing could have saved you. It gives you a more holistic...

A Quickstart Guide to Long-Term Usability Research

by Helen King on April 27, 2022

Short-term usability testing methods are no match for a product meant to be used long-term. Use our quickstart guide to long-term usability testing and watch your retention rates rise.

Short-term usability testing methods are no match for a product meant to be used long-term. Use our quickstart guide to long-term usability...

When You Can’t Access Your Users For Input, Role-Playing Can Provide Valuable Insights

by Allison Sall on April 16, 2022

Privacy laws can make it challenging to uncover what users need from your health & wellness product. If you can’t gain close access to them, the next best thing is to role-play. Here’s how to incorporate this game-changing design thinking technique into your product design process.

Privacy laws can make it challenging to uncover what users need from your health & wellness product. If you can’t gain close access to...

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