UX & Product Design Insights for Consumer & Retail Tech

Retention

5 Ways to Ace Your Subscription Service’s Account Management Experience

There are plenty of ways to give your subscribers a great experience. But there’s one area that tends to get neglected: the UX behind managing their account. Learn the 5 ways you can ace your subscription account experience before their next box arrives.

by Thomas DiNatale

iOT

A UX Evaluation: Ray-Ban Stories Smart Glasses

by Brittany Luby on November 11, 2022

In our first tinker article – we tried out Ray-Ban Stories smart sunglasses. From unboxing and onboarding to capturing moments in the moment – we look at where the UX excels and needs refinement. Take a peek at our UX take.

In our first tinker article - we tried out Ray-Ban Stories smart sunglasses. From unboxing and onboarding to capturing moments in the...

4 Tips for a Data Visualization UX to Improve User Insights & Increase Engagement

by Thomas DiNatale on November 4, 2022

When it comes to digital health and wellness products, data visualization is critical for the user to understand their own patterns and trends. Find out what the most common design mistakes are, and 4 rules to live (and design) by to keep users engaged with your product.

When it comes to digital health and wellness products, data visualization is critical for the user to understand their own patterns and...

Get Growing: Critical Ways to Grow and Nurture Your UX After You Launch

by Allison Sall on October 21, 2022

Getting your product out to the world is a huge feat. However, often, the best work happens post-launch because that’s when things get real. With the right tactics, you can discover new ways to evolve your product — and meet the ever-changing needs of your customers.

Getting your product out to the world is a huge feat. However, often, the best work happens post-launch because that’s when things get...

4 Low-Effort Ways to Collect User Feedback for a Stronger UX

by Thomas DiNatale on September 27, 2022

Incorporating customer feedback into your product’s ongoing design and development phases isn’t always easy when you lack UX resources. Luckily, there are lighter-lift ways to collect and use customer feedback to improve decision-making and design a product that resonates.

Incorporating customer feedback into your product’s ongoing design and development phases isn’t always easy when you lack UX resources....

Use a Customer Diary Study to Steer Your Product Roadmap

by Helen King on September 19, 2022

What do you do when your product roadmap hits a dead end? It’s easy to look to technology and business priorities to pave the way forward. But have you considered what your customers want? Or what they need that your product isn’t providing? Using customer diary studies can shine light on some very crucial questions.

What do you do when your product roadmap hits a dead end? It’s easy to look to technology and business priorities to pave the way...

How to Design the Foundation for a Digital Product Customers Will Love

by Thomas DiNatale on August 31, 2022

Having a sturdy foundation built on customer and competitive research for your digital product is critical. It can serve as guardrails when the ideas seem endless. It can bring clarity back to your priorities. And it can get your team on the same page when you’re drifting off into a million directions.

Having a sturdy foundation built on customer and competitive research for your digital product is critical. It can serve as guardrails when...

Optimize Your Product’s Personalization for a Stronger UX (Without Extensive Data)

by Thomas DiNatale on August 25, 2022

Personalizing your users’ experience is a guaranteed way to see growth and retain customers. But where do you get that data? Or, how do you analyze all the data you do have and make it relevant to your customer? Breathe easy: You don’t need to dive into extensive data sets. You already have the intel you need.

Personalizing your users’ experience is a guaranteed way to see growth and retain customers. But where do you get that data? Or, how do...

What’s Your Type? Bolster Your Website’s Experience With a Shopper Spectrum

by Allison Sall on August 15, 2022

How well does the messaging, imagery, and UX of your website support the different motivations and needs of your customers? Put the shopper spectrum to use — a framework through which you can dig into each type of typical customer to address exactly what they’re looking for.

How well does the messaging, imagery, and UX of your website support the different motivations and needs of your customers? Put the shopper...

Boost Engagement and Retention with a VIP-Inspired Subscription Experience

by Allison Sall on July 29, 2022

Most subscription products and services give their customers a convenient set-and-forget experience. But that reliable routine can cause a serious case of the doldrums, leading customers to disengage or cancel to find the next exciting thing.

Most subscription products and services give their customers a convenient set-and-forget experience. But that reliable routine can cause a...

Design a Thoughtful UX for Your Connected Device With Early Prototype Testing

by Helen King on July 22, 2022

How do you design a thoughtful user experience for your connected app when your device is still in production? A low-fidelity prototype will shed light on critical aspects of the user experience that you need to address — and can provide early insight on product features.

How do you design a thoughtful user experience for your connected app when your device is still in production? A low-fidelity prototype...

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UX & product design insights to help you create customer-centric digital products that drive business growth.

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5 Ways to Ace Your Subscription Service’s Account Management Experience