Digital Product Design, UX Strategy, & Customer Research Insights

Customer Research

A Quickstart Guide to Long-Term Usability Research

by Helen King on April 27, 2022

Short-term usability testing methods are no match for a product meant to be used long-term. Use our quickstart guide to long-term usability testing and watch your retention rates rise.

Short-term usability testing methods are no match for a product meant to be used long-term. Use our quickstart guide to long-term usability...

When You Can’t Access Your Users For Input, Role-Playing Can Provide Valuable Insights

by Allison Sall on April 16, 2022

Privacy laws can make it challenging to uncover what users need from your health & wellness product. If you can’t gain close access to them, the next best thing is to role-play. Here’s how to incorporate this game-changing design thinking technique into your product design process.

Privacy laws can make it challenging to uncover what users need from your health & wellness product. If you can’t gain close access to...

Soften the Blow: Turn Subscription Cancellations Into UX Improvement Opportunities

by Thomas DiNatale on April 5, 2022

Customer cancellations are a bummer, but they’re inevitable. Still, you should focus on providing an easy cancellation flow. Give customers a kiss goodbye (they might return!) and learn how to improve your product from their feedback.

Customer cancellations are a bummer, but they’re inevitable. Still, you should focus on providing an easy cancellation flow. Give...

Designing a Top-Notch Onboarding Experience for Your IoT Device

by Allison Sall on March 18, 2022

Your onboarding experience is your customer’s first impression of your product. If it’s clumsy, cumbersome, or too long, it can send the wrong message as to what the rest of the experience will be like. Follow these tips to design an onboarding experience your customers will love.

Your onboarding experience is your customer’s first impression of your product. If it’s clumsy, cumbersome, or too long, it can send...

2 Assumption-Busting Exercises to Create a Product That Resonates

by Allison Sall on March 14, 2022

Making unchecked assumptions that steer you in the wrong design directions leads to design churn and team discord. Break out of the assumption cycle with these 2 exercises.

Making unchecked assumptions that steer you in the wrong design directions leads to design churn and team discord. Break out of the...

Redesigning Your Digital Product? Create a User-Centered Rollout to Avoid Backlash in 4 Steps

by Helen King on February 25, 2022

While your product’s new design is more efficient and valuable, your customers may not see that right away. All they see is change and the effort it’ll take to learn the new ropes. Instead of drawing ire, draw appreciation: Create a new design rollout that emphasizes a smooth, thoughtful transition from old to new.

While your product’s new design is more efficient and valuable, your customers may not see that right away. All they see is change and...

3 Ways to Make Your Subscription Service’s App a Must-Download

by Allison Sall on February 11, 2022

Your subscription service’s customers need more ways to engage with you, otherwise you’re looking at regular churn. Solution: Design an app with deep value and personalized features they can’t ignore. We’ll even help you start brainstorming feature ideas.

Your subscription service’s customers need more ways to engage with you, otherwise you’re looking at regular churn. Solution: Design an...

Untangle Unclear User Needs With Session Recording Analysis

by Thomas DiNatale on January 11, 2022

Something’s off with your product’s user engagement, but you can’t pinpoint what. Have you tried session recording analysis? Find out why you should, what to look for, and how to get started.

Something’s off with your product's user engagement, but you can’t pinpoint what. Have you tried session recording analysis? Find out...

Give Your Subscribers a Truly Tailored Experience and Watch Retention Rates Rise

by Thomas DiNatale on December 17, 2021

The market is chock-full of competing subscription-based services and products. How do you ensure yours come out on top? Simple: Know who your existing customers are and what they value, then offer it. Find out ways to customize subscribers’ experiences and watch your retention rates climb.

The market is chock-full of competing subscription-based services and products. How do you ensure yours come out on top? Simple: Know who...

Design Your Digital Health and Wellness Product Around Pivot Points. Here’s Why.

by Allison Sall on December 8, 2021

After the initial shock wears off from a big health change, people seek to gain control of their situation. This is what we call a pivot point. If your users’ pivot points aren’t driving your product’s design, you’re missing out on delivering a trustworthy, valuable experience.

After the initial shock wears off from a big health change, people seek to gain control of their situation. This is what we call a pivot...

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