While your product’s new design is more efficient and valuable, your customers may not see that right away. All they see is change and the effort it’ll take to learn the new ropes. Instead of drawing ire, draw appreciation: Create a new design rollout that emphasizes a smooth, thoughtful transition from old to new.
While your product’s new design is more efficient and valuable, your customers may not see that right away. All they see is change and...
Your subscription service’s customers need more ways to engage with you, otherwise you’re looking at regular churn. Solution: Design an app with deep value and personalized features they can’t ignore. We’ll even help you start brainstorming feature ideas.
Your subscription service’s customers need more ways to engage with you, otherwise you’re looking at regular churn. Solution: Design an...
Something’s off with your product’s user engagement, but you can’t pinpoint what. Have you tried session recording analysis? Find out why you should, what to look for, and how to get started.
Something’s off with your product's user engagement, but you can’t pinpoint what. Have you tried session recording analysis? Find out...
The market is chock-full of competing subscription-based services and products. How do you ensure yours come out on top? Simple: Know who your existing customers are and what they value, then offer it. Find out ways to customize subscribers’ experiences and watch your retention rates climb.
The market is chock-full of competing subscription-based services and products. How do you ensure yours come out on top? Simple: Know who...
After the initial shock wears off from a big health change, people seek to gain control of their situation. This is what we call a pivot point. If your users’ pivot points aren’t driving your product’s design, you’re missing out on delivering a trustworthy, valuable experience.
After the initial shock wears off from a big health change, people seek to gain control of their situation. This is what we call a pivot...
Have a communication breakdown that’s causing design chaos? Learn how listening, creating design consistency, developing a shared vision, and building decisions together can turn things around.
Have a communication breakdown that’s causing design chaos? Learn how listening, creating design consistency, developing a shared vision,...
The first step in making sense of your findings is separating them into two groups: What you can solve now and what needs further exploration. From there, we’ll tell you how to get clear on which insights to prioritize and chart a path forward for your design team.
The first step in making sense of your findings is separating them into two groups: What you can solve now and what needs further...
Everyone knows you can’t build a house without first laying a foundation. Same goes for your digital product. Lay the groundwork. Your customers will love your product for it.
Everyone knows you can’t build a house without first laying a foundation. Same goes for your digital product. Lay the groundwork. Your...
Qualitative testing can reveal the why’s and what’s that make your product resonate with your customer. Learn how to test and what to look for to make your product stick.
Qualitative testing can reveal the why's and what's that make your product resonate with your customer. Learn how to test and what to look...
Research to understand a user’s first impression of your product is essential. To keep those customers, we need to understand how they use your product over time.
Research to understand a user's first impression of your product is essential. To keep those customers, we need to understand how they use...