Digital Product Design, UX Strategy, & Customer Research Insights

Mobile Apps

3 Ways to Make Your Subscription Service’s iOS App a Must-Download

by Allison Sall on February 11, 2022

Your subscription service’s customers need more ways to engage with you, otherwise you’re looking at regular churn. Solution: Design an app with deep value and personalized features they can’t ignore. We’ll even help you start brainstorming feature ideas.

Your subscription service’s customers need more ways to engage with you, otherwise you’re looking at regular churn. Solution: Design an...

Untangle Unclear User Needs With Session Recording Analysis

by Thomas DiNatale on January 11, 2022

Something’s off with your product’s user engagement, but you can’t pinpoint what. Have you tried session recording analysis? Find out why you should, what to look for, and how to get started.

Something’s off with your product's user engagement, but you can’t pinpoint what. Have you tried session recording analysis? Find out...

Give Your Subscribers a Truly Tailored Experience and Watch Retention Rates Rise

by Thomas DiNatale on December 17, 2021

The market is chock-full of competing subscription-based services and products. How do you ensure yours come out on top? Simple: Know who your existing customers are and what they value, then offer it. Find out ways to customize subscribers’ experiences and watch your retention rates climb.

The market is chock-full of competing subscription-based services and products. How do you ensure yours come out on top? Simple: Know who...

Design Your Digital Health and Wellness Product Around Pivot Points. Here’s Why.

by Allison Sall on December 8, 2021

After the initial shock wears off from a big health change, people seek to gain control of their situation. This is what we call a pivot point. If your users’ pivot points aren’t driving your product’s design, you’re missing out on delivering a trustworthy, valuable experience.

After the initial shock wears off from a big health change, people seek to gain control of their situation. This is what we call a pivot...

A Product Leader’s Guide to Taming the Design Chaos & Unifying Your Team

by Allison Sall on November 19, 2021

Have a communication breakdown that’s causing design chaos? Learn how listening, creating design consistency, developing a shared vision, and building decisions together can turn things around.

Have a communication breakdown that’s causing design chaos? Learn how listening, creating design consistency, developing a shared vision,...

5 Simple Steps to Spin Research Insights Into Actionable Product Design Possibilities

by Thomas DiNatale on November 12, 2021

The first step in making sense of your findings is separating them into two groups: What you can solve now and what needs further exploration. From there, we’ll tell you how to get clear on which insights to prioritize and chart a path forward for your design team.

The first step in making sense of your findings is separating them into two groups: What you can solve now and what needs further...

How to Build the Foundation for a Much-Loved Digital Product

by Thomas DiNatale on October 27, 2021

Everyone knows you can’t build a house without first laying a foundation. Same goes for your digital product. Lay the groundwork. Your customers will love your product for it.

Everyone knows you can’t build a house without first laying a foundation. Same goes for your digital product. Lay the groundwork. Your...

How to Use Qualitative Research to Tell You Everything Quantitative Data Can’t

by Allison Sall on October 14, 2021

Qualitative testing can reveal the why’s and what’s that make your product resonate with your customer. Learn how to test and what to look for to make your product stick.

Qualitative testing can reveal the why's and what's that make your product resonate with your customer. Learn how to test and what to look...

Usability Research for Retention. How to Move Beyond Your Product’s First Impressions.

by Helen King on October 14, 2021

Research to understand a user’s first impression of your product is essential. To keep those customers, we need to understand how they use your product over time.

Research to understand a user's first impression of your product is essential. To keep those customers, we need to understand how they use...

Assumptions Can Sabotage Your Digital Product. Here’s How to Dig Deeper.

by Allison Sall on October 13, 2021

Ungrounded assumptions can steer us in the wrong design directions. Identify and test your assumptions to create products that solve real customer needs.

Ungrounded assumptions can steer us in the wrong design directions. Identify and test your assumptions to create products that solve real...

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