UX & product design insights that empower teams to make better decisions and design better products.

Onboarding involves multiple touchpoints and can make or break any product’s experience. Wearables are literally attached to the user, and the onboarding is critical because they need to be integrated into a user’s routine to be successful. The precise moments when the user makes a purchase, unboxes, sets up, and begins using a wearable constitute […]

Customer journey maps for wellness tech products are powerful tools to strengthen the digital experience and increase adoption. No matter where you are in developing your product, you can use strategies to uncover and shape the customer journey to ensure the most important elements of the experience are accounted for and thoughtfully defined.

Integrating continuous customer feedback into your product design process takes work yet pays compounding rewards over time as your product offering evolves intuitively to deliver more and more value. Learn about 4 lightweight methods you can implement today.

Wellness technologies use behavioral science to help users form lasting health habits. By leveraging the habit loop of triggers, routines, and rewards, wellness apps and devices help you stick to your goals. Read on to discover how you can help design for behavior change.

If your goal is a user-centered product, analysis of your user research is an important step in defining the details that will align your product with users’ needs. Learn a process for data analysis that will make decision-making and design more effective.

When product claims don’t match real results, consumers may lose trust in your offering. Learn 5 common pitfalls and the UX strategies you can employ to rebuild trust & strengthen brand loyalty.

Learn how educational navigation, empathetic-driven value propositions, showcasing offerings, and more can elevate your wellness homepage to better resonate with your users’ health needs.

While your CPG subscription may seem straightforward, new customers can misunderstand the full picture of your product AND the subscription when they first land on your site. To assess the clarity of your product subscription, conduct usability testing with target customers focusing on three critical subscription UX elements.

While a CRO strategy is crucial for optimizing conversion metrics, it may not provide the complete picture. Discover how integrating a UX assessment into your CRO strategy can not only boost conversions but also foster enduring customer loyalty.

Have you wondered why your site metrics are soaring, yet cart abandonment remains a head-scratching challenge? We’ll go beyond common cart obstacles and basic UI enhancements to deeper sources of UX friction and guide you through UX strategies others are using to reduce cart abandonment rates.