Insights that help teams design engaging products and drive growth.

Incorporating customer feedback into your product’s ongoing design and development phases isn’t always easy when you lack UX resources. Luckily, there are lighter-lift ways to collect and use customer feedback to improve decision-making and design a product that resonates.

What do you do when your product roadmap hits a dead end? It’s easy to look to technology and business priorities to pave the way forward. But have you considered what your customers want? Or what they need that your product isn’t providing? Using customer diary studies can shine light on some very crucial questions.

Having a sturdy foundation built on customer and competitive research for your digital product is critical. It can serve as guardrails when the ideas seem endless. It can bring clarity back to your priorities. And it can get your team on the same page when you’re drifting off into a million directions.

Personalizing your users’ experience is a guaranteed way to see growth and retain customers. But where do you get that data? Or, how do you analyze all the data you do have and make it relevant to your customer? Breathe easy: You don’t need to dive into extensive data sets. You already have the intel you need.

How well does the messaging, imagery, and UX of your website support the different motivations and needs of your customers? Put the shopper spectrum to use — a framework through which you can dig into each type of typical customer to address exactly what they’re looking for.

Most subscription products and services give their customers a convenient set-and-forget experience. But that reliable routine can cause a serious case of the doldrums, leading customers to disengage or cancel to find the next exciting thing.

How do you design a thoughtful user experience for your connected app when your device is still in production?  A low-fidelity prototype will shed light on critical aspects of the user experience that you need to address — and can provide early insight on product features.

Qualitative testing can reveal the why’s and what’s that make your product resonate with your customer. Learn how to test and what to look for to make your product stick.

There are plenty of ways to give your subscribers a great experience. But there’s one area that tends to get neglected: the UX behind managing their account. Learn the 5 ways you can ace your subscription account experience before their next box arrives.

Uncover the differences between Define, Diagnose, and Direct journey maps and how each one solves unique needs only found at specific product stages. Then, determine which one is the right fit for your product and goals.