Function of Beauty
How a UX assessment set the strategy for a redesigned shopping & subscription experience
In beauty and personal care, success comes from experiences that feel personal, seamless, and worth repeating. We work with teams like yours to design user experiences that reflect your brand, support user goals, and keeps customers coming back.
We help simplify complex flows like onboarding, personalization, and repurchasing—without losing the emotional connection that drives loyalty. Through user research, UX design, and iterative prototyping, we help brands deliver experiences that feel personal, intuitive, and worth coming back to.
How a UX assessment set the strategy for a redesigned shopping & subscription experience
A website redesign focused on the patient experience increases conversion