Many of today’s digital products and services are created to engage users beyond the initial conversion moment. These products need to be designed with a broad time frame of the user’s experience in mind.
But most of today’s usability research methods are better suited for understanding first impressions. They give great insight into the short-term use of a product — those quick, one-hit transactions. But what about months later?
It’s time for a new approach to understanding ongoing product use. One that focuses on retention and gives you a holistic picture of how your users use your product long-term.
Use our quickstart guide to usability research that goes the distance.