A simple, intuitive mobile app for parents to track all their baby’s activities.

When parents bring their newborn home, tracking their baby’s activities such as diapers, feedings and sleep can keep them anchored in a very new (and sleep-deprived) time of life. Being a recent parent, Esther (the CEO of Nara) saw that the landscape of baby tracking apps was grim – overly complex, UI-heavy, and a pain to use. She reached out to Everyday to help her create a well-designed app that helps parents create a comforting and predictable routines for their little ones.

NARA BABY iOS APP
Nara Baby Android App

what we did

  • Consumer interviews
  • Product strategy
  • UX design
  • User interface design
  • Visual design
  • Development support

project type

  • Health & Wellness

project date

  • 2018 – current

what we learned

Tracking needs are always changing

We started with research to learn how and why parents track their baby’s data. Through talking with new moms, we discovered key themes that guided the design.

1. parents are focused on today

Tracking needs change over time, but they are focused on today. What a parent tracks early on (feedings & diapers) might take a backseat to other activities later in their tracking journey (sleep).

2. data offers reassurance

Tracking their baby’s data can be a grounding activity. The act of being engaged gives parents and caregivers peace of mind.

3. data is an ongoing reference

They are going back to the data consistently to find patterns and make informed decisions for their baby.

Data can help new parents grasp a picture of today and anticipate how to adapt tomorrow.

Data can help new parents grasp a picture of today and anticipate how to adapt tomorrow.

our approach

Design for utmost simplicity

With the new parent as our target audience, we designed the app as a single screen card metaphor. The layered cards allow the parent to quickly and easily enter and retrieve multiple types of data without leaving the activity tab. The app’s activity tab focuses on “today” and what the parent or caregiver needs to know at the moment. The most recent data entry is always visible, allowing parents to quickly see how long it’s been since their baby slept, or when they last had a diaper change.

Knowing that tracking priorities change as the baby grows, the categories of data can be turned on or off at any time to allow parents the flexibility to adjust the app to their needs. As childcare can be a shared activity, we designed the app for multiple users so all caregivers can stay connected, whether they use an Android or Apple device.

design system

Incorporating and extending the brand

We created a mobile-friendly UI pattern library that embodied the spirit of the brand – playful and distinctive. The app features a vibrant color palette, playful illustrations, and clean typography; all focused on creating an experience that is easy to scan. We created a pattern library that continues to expand as we add new features.

OUTCOMES

An evolving app for the modern parent

Since the release in early 2019, the Nara Baby app has experienced a high retention rate and an impressive average daily engagement of 20 minutes. It has a 5-star rating on both the Google Play and Apple App Stores. We continue to work closely with the Nara team to design new features based on ongoing customer feedback and research.

“I’ve tried all the other apps for monitoring vital, fundamental baby things and this is SO much better. I can’t believe it took this long for someone to build a world class app. This sleek baby app makes it much easier for newborn parents to track daily feedings, sleep, and more!”

alexis ohanian co-founder reddit

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