Data can help new parents grasp a picture of today and anticipate how to adapt tomorrow.
what we learned
Tracking needs are always changing
We started with research to learn how and why parents track their baby’s data. Through talking with new moms, we discovered key themes that guided the design.
1. parents are focused on today
Tracking needs change over time, but they are focused on today. What a parent tracks early on (feedings & diapers) might take a backseat to other activities later in their tracking journey (sleep).
2. data offers reassurance
Tracking their baby’s data can be a grounding activity. The act of being engaged gives parents and caregivers peace of mind.
3. data is an ongoing reference
They are going back to the data consistently to find patterns and make informed decisions for their baby.