Product Design

Customer cancellations are a bummer, but they’re inevitable. Still, you should focus on providing an easy cancellation flow. Give customers a kiss goodbye (they might return!) and learn how to improve your product from their feedback.

After the initial shock wears off from a big health change, people seek to gain control of their situation. This is what we call a pivot point. If your users’ pivot points aren’t driving your product’s design, you’re missing out on delivering a trustworthy, valuable experience.