If you’ve experienced familiar problems cropping up after a redesign, baseline testing could have saved you. It gives you a more holistic view of your UX issues so you can solve the right problems with the right solutions — the first time.
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While your product’s new design is more efficient and valuable, your customers may not see that right away. All they see is change and the effort it’ll take to learn the new ropes. Instead of drawing ire, draw appreciation: Create a new design rollout that emphasizes a smooth, thoughtful transition from old to new.
Research to understand a user’s first impression of your product is essential. To keep those customers, we need to understand how they use your product over time.