Allison Sall

Founder, UX & Digital Product Design

Allison is the Co-founder and Digital Product designer At Everyday Industries. She works closely with her clients to create strategic designs. She co-founded Everyday after working as a user-experience consultant and also in-house to lead mobile design at Gilt Group. She applies her expertise in customer behavior and experience with startups and collaborative teams to every project. Allison holds a BFA and MS from Maryland Institute, College of Art, as well as a Masters in HCI from Georgia Tech. She lives in a 100-year-old house in Atlanta with her husband and son and makes jewelry in her spare time.

Thomas DiNatale

Founder, UX & Digital Product Design

Thomas began his career designing residential buildings at Robert A.M. Stern Architects. Curious how buildings could integrate digital experiences, he joined the digital product design consultancy, Moment. While at Moment, he helped launch new digital products for clients including MSKCC, ESPN and the NFL. In 2012, he founded Everyday Industries, where his multifaceted background has helped launch successful digital products for businesses across the country. Thomas holds a Master of Architecture from Yale University and a BS in Electrical Engineering from Georgia Tech. In his free time, Thomas enjoys gardening and exploring new cities with his wife and son.

Helen King

Principal, Research & Strategy

Helen’s career centers on using an understanding of people to inform organizational and business strategy. She comes to design by means of a cultural studies background, with a focus in qualitative research, systems thinking and communication design. Helen joined Everyday Industries in 2018 bringing her experience consulting with corporations, non-profits and start-ups to develop research and strategy for new product development, service design and brand positioning. She holds a Master of Design from the IIT Institute of Design and a BA in International Studies from the University of Richmond. When not at work, Helen enjoys hiking local trails with her husband, son and dog.

Rachael Nuzum

UX & Digital Product Design

Rachael graduated from Anderson University in 2019 and is the newest member of the Everyday team. She’s excited about making simple designs that people enjoy using and truly enjoys the iterative process of digital design. In her free time, she’s into thrifting, sewing, video games, and fried okra.

What our clients say

“We’ve worked with Everyday since we started Zola, and they have the most talented UX designers that I know. Their ability to analyze and synthesize a problem to deliver a thoughtful, user-centric design solution is invaluable. They are straight up awesome.”


Chief Design Officer / Co-Founder at Zola

“The team at Everyday are my go-to’s for excellent digital product design.”

esther park

founder and ceo at nara organics