Allison Sall

Founder, UX & Digital Product Design

Allison is our co-founder and leads Digital Product Design at Everyday. She has worked in both UX consulting and in-house at startups. These experiences are the inspiration for the close working relationships that we share with our clients. Allison holds a BFA and MS from Maryland Institute, College of Art, and a Masters in HCI from Georgia Tech.

Thomas DiNatale

Founder, UX & Digital Product Design

Thomas began his career designing residential buildings at Robert A.M. Stern Architects. Curious how buildings could integrate digital experiences, he joined the digital product design consultancy, Moment. While at Moment, he helped launch new digital products for clients including MSKCC, ESPN and the NFL. In 2012, he founded Everyday Industries, where his multifaceted background has helped launch successful digital products for businesses across the country. Thomas holds a Master of Architecture from Yale University and a BS in Electrical Engineering from Georgia Tech. In his free time, Thomas enjoys gardening and exploring new cities with his wife and son.

Helen King

Principal, Research & Strategy

Helen’s career centers on using an understanding of people to inform organizational and business strategy. She comes to design by means of a cultural studies background, with a focus in qualitative research, systems thinking and communication design. Helen joined Everyday Industries in 2018 bringing her experience consulting with corporations, non-profits and start-ups to develop research and strategy for new product development, service design and brand positioning. She holds a Master of Design from the IIT Institute of Design and a BA in International Studies from the University of Richmond. When not at work, Helen enjoys hiking local trails with her husband, son and dog.

Matt Miller

UX & Digital Product Design

Matt holds a BS in Industrial Design from Georgia Tech and focuses on creating memorable, human-centered designs. As a freelance UX/UI designer he worked with clients to design user friendly products that offer simple and memorable experiences. He has a deep interest in the connectedness of the digital world and how to create new and more sustainable connections within it. When not at work you can find Matt traveling, reading a good book, or backpacking with friends.

Kendall Franklin

Kendall Franklin

UX & Digital Product Design

With a BFA in Graphic Design from Auburn University, Kendall has a focus in visual problem solving. She previously worked in advertising and has experience in art direction and illustration. She is deeply interested in how digital products impact the world and how to make such impact meaningful. In her free time, Kendall enjoys reading, taking naps, and spending time outside.

What our clients say

“We’ve worked with Everyday since we started Zola, and they have the most talented UX designers that I know. Their ability to analyze and synthesize a problem to deliver a thoughtful, user-centric design solution is invaluable. They are straight up awesome.”


Chief Design Officer / Co-Founder at Zola

“The team at Everyday are my go-to’s for excellent digital product design.”

esther park

founder and ceo at nara organics