Wedding planning is broken up into bite-sized tasks that fit in the “in-between” moments of their day.
what we learned
Fitting planning into their day
We interviewed couples who were planning their wedding with Zola’s apps. In a sea of wedding tools, we wanted to understand how they found Zola, what was most helpful to them, and the pain points they experienced. We watched them perform specific tasks on their apps and brainstormed with them how Zola could improve their wedding planning.
We learned that wedding planning and registry creation happen multiple times throughout the day on different devices. A couple might start their planning together in front of a desktop, but after that initial set up, the process continues in small chunks throughout the day on their phone. A conversation with a friend might trigger the need to add an item to their registry, a family member might alert them of a spelling error on their website, or they might review their to-do list on their commute. The sessions with couples helped us prioritize the most-used features, creating a cleaner hierarchy for the future app.