Everyday Team
Allison Sall

Allison Sall

CXO & Founder, UX & Digital Product Design

Allison is our co-founder and leads Digital Product Design at Everyday. She has worked in both UX consulting and in-house at startups. These experiences are the inspiration for the close working relationships that we share with our clients. Allison holds a BFA and MS from Maryland Institute, College of Art, and a Masters in HCI from Georgia Tech.

Thomas DiNatale

Thomas DiNatale

Founder, UX & Digital Product Design

Thomas is a UX and digital product design leader. Before co-founding Everyday, he was a UX consultant leading the design of new digital products and services for early-stage businesses and Fortune 500 clients. Thomas holds a Master of Architecture from Yale University and a BS in Electrical Engineering from Georgia Tech. In his free time, Thomas enjoys swimming and exploring new cities with his wife and son, Theo, aka Birdboy 😉

Kendall Franklin

Kendall Franklin

Digital Product Design

With a BFA in Graphic Design from Auburn University, Kendall has a focus in visual problem solving. She previously worked in advertising and has experience in art direction and illustration. She is deeply interested in how digital products impact the world and how to make such impact meaningful. In her free time, Kendall enjoys reading, taking naps, and spending time outside.

Lilly Echeverri

Lilly Echeverri

Digital Product Design

As a Digital Product Designer at Everyday, Lilly utilizes skills from her Master’s and Bachelor’s Degrees in Industrial Design from Auburn University, complimented by a Minor in General Business. Lilly is passionate about continuous learning and thrives on the dynamic challenges of UX/UI Design, viewing each project as an opportunity to learn and grow. Lilly’s everyday goal is to craft digital experiences that can seamlessly integrate into and enhance a user’s daily life. Outside of the office, you’ll find Lilly catching up with friends, trying out a long lost hobby/craft/exercise class, or watching a good reality TV competition series.

Everyday Insights

First Impressions Matter: A Deep Dive into the Onboarding of the Oura Ring Wearable

by Allison Sall on March 7, 2024

Onboarding involves multiple touchpoints and can make or break any product’s experience. Wearables are literally attached to the user, and the onboarding is critical because they need to be integrated into a user’s routine to be successful. The precise moments when the user makes a purchase, unboxes, sets up, and begins using a wearable constitute […]

Onboarding involves multiple touchpoints and can make or break any product’s experience. Wearables are literally attached to the...

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How to Use Customer Journey Maps to Improve Wellness Tech UX

by Helen King on February 16, 2024

Customer journey maps for wellness tech products are powerful tools to strengthen the digital experience and increase adoption. No matter where you are in developing your product, you can use strategies to uncover and shape the customer journey to ensure the most important elements of the experience are accounted for and thoughtfully defined.

Customer journey maps for wellness tech products are powerful tools to strengthen the digital experience and increase adoption. No matter...

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Leveraging Continuous Customer Feedback to Design Better Health & Wellness Products

by Thomas DiNatale on January 30, 2024

Integrating continuous customer feedback into your product design process takes work yet pays compounding rewards over time as your product offering evolves intuitively to deliver more and more value. Learn about 4 lightweight methods you can implement today.

Integrating continuous customer feedback into your product design process takes work yet pays compounding rewards over time as your product...

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